Strategy:
It is all about the path.
To reach the mountain top, you must consider the path. I know that you are busy building your business and strategic direction is not always on your mind. Perhaps you address a mountain trail by focusing on the path immediately in front of you, crossing hurdles and switch-backs as they come at you. Perhaps you address problems or circumstances in your business as they come. The difficulty with a reactive journey is that you may find yourself on the edge of a cliff, wondering how you arrived there and how you are ever going to get across.
Mountain-Top Marketing helps you set a strategic path to reach your destination and obtain your goals in the most efficient and effective way. We begin by looking at the path as the crow flies, the shortest distance between two points, but that doesn't always lead to success so we must fly lower. From the crow's view, it looks great, but until you understand and lay the ground-work to strategically anticipate what lies ahead, you could find yourself on a dead-end. Our mapping of the best path for your organization begins with you and includes, client needs, client wants, future client projections, your assets in-hand, and your desired assets for the future. Testing the market along with getting to know the competition is also critical when laying out the journey. We walk you through every step. We give you the key to your plan and we're available to assess your progress.
 Market AnalysisWe all know the importance of understanding the competition, mastering market share, and knowing your client base. There is simply little time to dedicate to this. Mountain-Top Marketing will walk you through the process to help you under promise and over perform. |  Boardroom VisioningFrom board training to building vision and mission, we come to you to establish clear direction for oversight and policy. |  Strategic PlanningFrom the vision and mission comes strategy. What are the measurable results of tactics and strategies we can set? What are the key guide-posts that will assure accountability to the plans? From beginning to end, Mountain-Top Marketing will be there as your guide through this significantly important process. From the plan comes a professional business plan and case study. |
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 Workflow - Working togetherHow the desires of a client flow through your business can be the difference between being wildly profitable, or just keeping your head above water. Thirty years of experience in process flow will help to reach your goals of success and sustainability. |  People PotentialSo many businesses claim that people are their most important asset, but employee satisfaction can be elusive. Mountain-Top Marketing has over 30 year's management experience in corporate, industrial, human services,and higher education arenas. |  R.O.I. AnalysisSuccessful companies look back and analyze the return on their investment. Unless you are in it only for the fun of it, return on investment is a critical part of the process. Again, this can be a long and complex effort and Mountain-Top Marketing can walk you through and help you make adjustments along the way. |